Apple is in an interesting spot.
AI has become this tech bro gold rush that you HAVE to be in, or get left behind by the inevitable imagined profits that will rain from the sky like the flood Noah experienced. Mind, it's down to willfully ignoring the all issues involved, like power needed, harmful emissions caused by that power generation, and ever rising costs like a science fiction waterspout touching the heavens. Moore's Law is involved, but it's true application as far as AI is concerned is the costs. I think it's been realized that the cost for the AI that these tech bros are ****ing themselves over is so high, that eventually nation states will be the only one able to afford the costs. Is that Saudi Arabia? Oh, that kind of money.
It's why Apple's past IOS event was really more about the AI coming to it, so the shareholders don't start turning.
AI is such an imagined profit driver, that it's punished Intel for not getting in, and driving Amazon to imagine they can finally make a profit off of Alexa.
There is so much riding on this tech AI bubble, much to the damage of so much else, that if it pops...
I was listening to a podcast that mentioned this stat about AI jobs. I think it was a type of engineer. Like only 1500 people a year graduate in that field where supposed thousands of needed. So there's this race to get as many of them as possible, which the US is currently winning, but other countries are seriously making great offers for this much in demand group. On the flip side some of the people responsible for coding are realizing that one thing some want in AI is for AI to code AI, meaning like the other jobs that AI takes over, their jobs are just as vulnerable as well.
I've always said that AI is the capitalist tech bro's wet dream. Making money / profit from nothing. From doing nothing. Just making money. One great way? If you remove humans from the equation, you can avoid that whole pesky thing of paying them & providing benefits. More money for the tech bros. "Wheeeeeee"
Apple had to jump into bed with Chat GPT to keep up where others have already fully dived in. The market says so.