I see a positive feedback loop here. Remember when you could browse the internet without ad blockers? Now we'll have to read the news using AI summarizers and it's just gonna get worse and worse.I’m seeing more and more articles that tease you with an interesting headline, then do everything they can to avoid telling you that which they teased—the point of the article.
Here’s an example. The headline?
Miami Dolphins predicted to sign former first round QB as Tua Tagovailoa insurance
When you start reading the story, as I did, you find that you don’t get to the pertinent information—the name of the proposed backup QB—until one, two, three, four, five, six, seven, eight, nine, ten, eleven paragraphs in. 🤨 Everything preceding that paragraph is background info to set up the eventual “payoff”, the name of the quarterback.
Note, too, that that eleventh paragraph is the second to last one in the story.
This of course is the reversal of standard journalism, where you reveal the substance of the story in the first paragraph—or the second if a little setup is necessary. Everything else that follows in succeeding paragraphs is elaboration on the topic.
The purpose of this backwards reporting, naturally, is to keep you on the page longer, thus inflating its statistics for engagement and, oh yeah, making sure you have to scroll past more ads.
The article in question is from The Sporting News, but I’m also seeing this practice on second tier political news sites as well.
See for yourself.
Miami Dolphins predicted to sign former first round QB as Tua Tagovailoa insurance | Sporting News
The Dolphins inked their starting QB to a massive extension this offseason, but they may bring in a former NFL starter in case Tua Tagovailoa can’t stay healthy.www.sportingnews.com
And for establishment news on Drumpf-Zwei, you'll need a desanitizer.